1. INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
2. COOKIES AND OTHER TRACKING TECHNOLOGIES
3.  HOW WE USE YOUR INFORMATION
4. SHARING AND DISCLOSURE OF PERSONAL INFORMATION
5. RETENTION
6. COMMUNICATIONS PREFERENCES
7. ACCESS, CORRECTION, AND DELETION OF YOUR PERSONAL INFORMATION
8. YOUR CALIFORNIA PRIVACY RIGHTS
9. DATA SECURITY
10. SPECIAL NOTICE TO INDIVIDUALS IN THE EUROPEAN ECONOMIC AREA, THE UNITED KINGDOM AND SWITZERLAND
11. INTEGRATION OF THIRD-PARTY PLATFORMS AND SERVICES  
12. CHILDREN'S PRIVACY
13. CONTACT US                                                                    

1. INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT

1. Information You Voluntarily Provide to Us:  The personal information we collect on or through our Services may include:

• Account Registration: information relating to the creation of an account on our website, such as first and last name, email address, and/or a unique individual password;
• Form Submissions: information that you provide by filling in forms that we make available.  This includes when making purchases from our Site or requesting information or assistance;
• Email Sign-ups: information relating to our email sign-up page, including name and email address;
• Technical Support: information you provide when you report a problem with our Services or otherwise communicate with us by email, through our Site, by telephone, in writing or through other means;
• Customer Service: records and copies of your correspondence (including email addresses) if you contact us by telephone, online chat or in writing regarding customer support;
• Promotions and Feedback: information relating to your participation in a promotion or survey that we may ask you to complete for research purposes;
• Ratings and Reviews: information relating to your participation in a rating or review of our products or Services;
• Payment Information: payment card, transaction or financial account information if you make a purchase online or sign up via our order forms;
• Job Applications: employment, education and background related information provided to us as a part of the job application process; or
• Device Permissions: information relating to your use of features of our Services that may ask you to grant us access to location information, photos, or media on your computer or mobile device.

1. Information from Third Parties:  When you interact with our Services or accounts on a social media platform, we may collect the personal information that you or the platform make available to us on that page or account, including your social media account ID and/or user name associated with that social media service, your profile picture, email address, friends list or information about the people and groups you are connected to and how you interact with them, and any information you have made public in connection with that social media service.

1. Information Collected Automatically:  As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

• Information About Your Use of the Services: when you browse our Site, our systems automatically collect information such as your web request, Internet Protocol (“IP”) address, browser type, browser language, domain names, referring and exit pages and URLs, platform type, pages viewed and the order of these page views, the amount of time spent on particular pages, and the date and time of your request.
• Device Information: if you access the Services through a mobile device (e.g., a smart phone or tablet), we may be able to identify the general location of your mobile device, your mobile device’s brand, model, operating system, resolution, screen size, system version, mobile network information, and your mobile device’s advertising ID.
• Performance Data:  information about your preferences to make your use of the Services more productive via the use of Cookies or similar tracking technologies.  For more information, please see Section

1. Information Collected from Other Sources: We may receive information about you from other sources to help us correct or supplement our records, to improve the quality or personalization of our service to you, and to prevent or detect fraud.

• Some information we collect is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social network like Facebook, Twitter or Google+.  We may also collect information about you from other companies and organizations.  By gathering additional information about you, we can correct inaccurate information, enhance the security of your transactions, and give you product or customer recommendations and special offers that are more likely to interest you.

1. COOKIES AND OTHER TRACKING TECHNOLOGIES

1. Cookies

• to make our Services function properly;
• to improve our Services;
• to make login to our Services easier (such as by remembering your user ID);
• to recognize you when you return to our Services and to remember information you have already provided;
• to track your interaction with the Services;
• to collect information about your activities over time and across third-party websites or other online services in order to deliver content and advertising tailored to your interests; and
• to provide a secure browsing experience during your use of our Services.

• Strictly Necessary Cookies. These cookies are essential because they enable you to use our Site as you reasonable expect.  For example, strictly necessary cookies allow you to access secure areas on our Site.  Without these cookies, some Site features cannot be provided.  This category of cookies is essential for our Site to work and so they cannot be disabled.
• Functional or Preference Cookies. We use functional cookies to remember your choices so we can tailor our Site to provide you with enhanced features and personalized content.  For example, these cookies can be used to remember your name or preferences on our Site.  While these cookies can be disabled, this may result in less functionality during your use of our Site.
• Performance or Analytic Cookies. These cookies collect passive information about how you use our Site, including webpages you visit and links you click.  We use the information collected by such cookies to improve and optimize our Site.  You can disable these cookies.
• Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you.  They may perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting ads that are based on your inferred interests.  Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant ads on other sites.  You may disable the use of these cookies as noted below.

1. Analytics

1. Other Tracking Technologies

1. Your Choices

• First-Party Cookies. You can use the browser with which you are viewing the Site to enable, disable or delete cookies.  To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings).  Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site.  Also, if you disable cookies, other parts of the Site may not work properly.  You can find more information about how to change your browser cookie settings at http://www.allaboutcookies.org.
• Third-Party Cookies. To opt-out of third-party advertising networks and similar entities that use advertising cookies, please visit http://www.aboutads.info/choices or https://optout.networkadvertising.org/?c=1.  Once you click the links for these industry-initiated consumer choice platforms you may choose to opt-out of such advertising from all participating advertising companies or to receive only advertising provided by specific advertising entities.  For more information about third-party advertising networks and similar entities that use these technologies, please see http://www.aboutads.info/consumers.

• Google Chrome
• Internet Explorer
• Mozilla Firefox
• Safari (Desktop)
• Safari (Mobile) 

1. Do Not Track

1. Location-Based Services

1. HOW WE USE YOUR INFORMATION

1. To Provide You with Our Services: providing any services or products that you request or purchase in connection with the Services, and carrying out our obligations and enforcing our rights arising from any contracts entered into between you and us, including for billing and collection;
2. To Provide You with Service-Related Communications: contacting you regarding the administration of any features or functions of the Site you have registered to use, and notifying you about changes to our Services, our policies, terms or any products or services we offer or provide though our Services;
3. To Provide Customer Support or to Respond to You: providing you with notices about your account and responding to your questions or other requests;
4. To Send You Marketing and Promotional Emails: contacting you with email, newsletters, marketing or promotional materials and other information that may be of interest to you based on the Services that you already use or the offerings that you have already purchased or inquired about, unless you have opted not to receive such information;
5. For Internal Use and Services Improvement: accumulating and reporting aggregate, statistical information in connection with the Site, Blog and user activity, including determining which features and services users like best to help us operate, enhance and improve our Services;
6. To Enforce Compliance with Our Agreements or Policies: keeping you secure and safe while using our Services, which requires us to process your personal information in accordance with this Privacy Policy to combat spam, malware, malicious activities, fraud, or security risks, as part of our ongoing maintenance and enforcement of our security measures;
7. To Maintain Legal and Regulatory Compliance: processing personal information to pay our taxes, fulfill our business obligations, ensure compliance with employment and recruitment laws, or as necessary to manage risk under applicable law;
8. For Customization: Saving your user account, registration and profile data or other personal information so you do not have to re-enter it each time you visit or use the Services; tracking your return visits to and use of the Services; tailoring your experience of the Services; and/or otherwise customizing what you see when you visit our Site or Blog and use the Services;
9. For Research Purposes: For research purposes and to provide anonymous reporting for internal and external clients and business partners;
10. With Your Consent: For any other purpose disclosed to you prior to you providing us your personal information or which is reasonably necessary to provide the Services or other related products and/or services requested, with your permission or upon your direction;
11. For Employment Purposes: Processing job applications, including to communicate with you and to conduct applicant and employment-related statistical evaluation and record-keeping.

1. SHARING AND DISCLOSURE OF PERSONAL INFORMATION

1. Service Providers. We may employ other companies and individuals to facilitate our Services, provide services on our behalf, perform service-related business activities, or assist us in analyzing how our Services are used.  These service providers provide us support services such as credit card processing, website hosting, website developers, online store platforms, customer relationship management, email and postal delivery, analytics and marketing services, or conducting academic research.  Such service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.  They are bound by contractual obligations to keep personal information confidential and to use it only for the purposes for which we disclose it to them.
2. Corporate Transactions.  We may disclose personal information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation or similar proceeding in which personal information held by us about users of our Services is among the assets transferred.   You agree to and do hereby consent to our assignment or transfer of rights to your personal information.
3. As Required by Law.  We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, in response to valid requests by public authorities (e.g., a court or a government agency), or if we believe that the disclosure will help us protect the rights, property, or safety of Very Good Light or our customers.
4. Consent.  We may disclose your personal information for any purpose with your consent.

1. RETENTION

1. COMMUNICATIONS PREFERENCES

1. ACCESS, CORRECTION, AND DELETION OF YOUR PERSONAL INFORMATION

1. YOUR CALIFORNIA PRIVACY RIGHTS

• identifiers such as a name, address, unique personal identifier, email, phone number, your device’s IP address, software, and identification numbers associated with your devices;
• protected classifications, such as gender;
• commercial information such as records of products or services purchased, obtained, or considered by you;
• Internet or other electronic information regarding your browsing history, search history, the webpage visited before you came to the website, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information;
• your geolocation, to the extent you have configured your device to permit us to collect such information;
• audio recordings of your voice to the extent you call us, as permitted under applicable law;
• professional or employment-related information; and
• inferences about your preferences, characteristics, behavior and attitudes.

• Right Against Discrimination - You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your Right to Know, Right to Delete or Right to Opt-Out of Selling as described below.
• Right to Know - You have the right to request in writing: (i) a list of the categories of Personal Information, such as name, address, email address, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (ii) the names and addresses of all such third parties.  In addition, you have the right to request:  (i) the categories of Personal Information we have collected about you, (ii) the categories of sources from which Personal Information is collected, (iii) the business or commercial purpose for the information collection, (iv) the categories of third parties with whom we have shared Personal Information, and (v) the specific pieces of Personal Information we hold about an individual.  You have the right to request a copy of the specific Personal Information we collected about you during the 12 months before your request.
• Right to Delete - You have the right to request that we delete any Personal Information we have collected from you or maintain about you subject to certain exceptions.

• Right to Opt-Out of Selling - In certain situations we may share your Personal Information with our partners or third parties, such as when we collect information that you voluntarily provide us and share it with a distributor to facilitate your purchasing of Very Good Light products.  To the extent such sharing is considered a “sale” under the CCPA, as a California resident you have the right to opt-out of such sharing.  If you would like us to no longer share your Personal Information in this way, please contact us as described below.  If you opt-out, we may be unable to offer you some of our services which require sharing of Personal Information.

1. DATA SECURITY

1. SPECIAL NOTICE TO INDIVIDUALS IN THE EUROPEAN ECONOMIC AREA, THE UNITED KINGDOM, AND SWITZERLAND

1. Consent to International Transfers of Personal Information.  As needed for our business operations, we may store, process and transmit the personal information of individuals residing in Designated Countries to the United States or other jurisdictions that may have data protection laws that are less protective than the laws of the country in which you reside.  If you do not consent to your information being transferred to the United States or outside of the country or jurisdiction where you are located, you should not use our Services.

1. Our Relationship to You.  Very Good Light is a data controller with regard to any personal information collected from individuals accessing or using our Services.  A “data controller” is an entity that determines the purposes for which and the manner in which any personal information is processed.
2. Marketing.  We will only contact individuals located in the Designated Countries by electronic means (including email or telephone) based on our legitimate interests, as permitted by applicable law, or the individual’s consent.  When we rely on legitimate interests, we will only send you information about our offerings or Services that are similar to those which were the subject of a previous sale or negotiation of a sale to you.  If you do not want us to use your personal information in this way or to disclose your personal information to third parties for marketing purposes, please click the Unsubscribe link in your emails or contact us at team@goodlight.world.  You can object to direct marketing at any time free of charge.
3. Legal Bases for Processing Your Personal Information.  Below is a list of the purposes described in our Privacy Policy with the corresponding legal bases for processing.

Purposes of Processing	Legal Basis for Processing
Section 3(a) To Provide You Our Services Section 3(b) To Provide You with Service-Related Communications Section 3(c) To Provide Customer Support or Respond to You Section 3(e) For Internal Use and Services Improvement Section 3(f) To Enforce Compliance with Our Agreements or Policies Section 4(a) Disclosure Within Our Corporate Organization Section 4(b) Disclosure to Our Service Providers	Based on our contract with you or to take steps at your request prior to entering into a contract.
Section 3(d) Send You Marketing and Promotional Emails Section 4(b) Disclosure to Our Service Providers	Based on your consent.
Section 3(e) For Internal Use and Services Improvement Section 3(f) To Enforce Compliance with Our Agreements or Policies Section 3(g) To Maintain Legal and Regulatory Compliance Section 3(k) For Employment Purposes Section 4(d) Disclosure as Required by Law	Based on our legal obligations.
Section 4(d) Disclosure as Required by Law	To protect your vital interests.
Section 3(b) To Provide You with Service-Related Communications Section 3(c) To Provide Customer Support or Respond to You Section 3(e) For Internal Use and Services Improvement Section 3(h) For Customization Section 3(i) For Research Purposes Section 4(a) Disclosure Within Our Corporate Organization Section 4(b) Disclosure to Our Service Providers Section 4(c) Disclosure Relating to Corporate Transactions	Based on our legitimate interests.  When we process your personal data for our legitimate business interests we always ensure that we consider and balance any potential impact on you and your rights.

1. Your Individual Rights.  We provide you with the rights described below when you use our Services.  We may limit your individual rights requests in the following ways:  (a) where denial of access is required or authorized by law; (b) when granting access would have a negative impact on others’ privacy; (c) to protect our rights and properties; and (d) where the request is frivolous or burdensome.

• The Right to Access, Update or Delete the Information We Have for You: Whenever possible, you can access, update or request deletion of your personal information directly within your account settings section.  If you are unable to perform these actions yourself, please contact us to assist you.
• The Right of Rectification: You have the right to have your information rectified if that information is inaccurate or incomplete.
• The Right to Object: You have the right to object to our processing of your personal information.
• The Right of Restriction: You have the right to request that we restrict the processing of your personal information.
• The Right to Data Portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly-used format.
• The Right to Withdraw Consent: You also have the right to withdraw your consent at any time where Very Good Light relied on your consent to process your personal information.
• Automated Individual Decision-Making, Including Profiling: While you do have the right not to be subject to a decision based solely on the automated processing of your personal information, including profiling, under applicable law, Very Good Light does not subject your personal information to such processing activities.

1. INTEGRATION OF THIRD-PARTY PLATFORMS AND SERVICES

1. CHILDREN’S PRIVACY

1. CONTACT US